Nate is Learning
Hey. I’m Nate Guggia. Every year I talk with hundreds of Marketing, People, and Recruiting leaders. I use this newsletter to distill what I’m hearing.

Latest

Nov
30

Your Careers Site Is Not What Converts Candidates

45-second read (+2:26 video) Employer brander’s love their career sites. And to be honest, they’re the only
1 min read
Nov
24

The Myth of Brand Alignment

While large corporations waste huge amounts of budget and time seeking "brand alignment", those with the ability to scale content and effectively distribute it to their target audiences will win.
2 min read
Nov
22

Don’t Buy Into Traditional Thinking: It Does Not Take Time To Build an Employer Brand

Influencing the perception of your brand (aka the act of branding itself) takes no time at all—purely due to the number of touchpoints and channels that are available to us today.
1 min read
Nov
18

Employer Branding Is Not Helping Recruiters

Your employer brand exists regardless of how you choose to market it (or not to). But the practice of employer branding is failing to produce results for the recruiters who are competing for high-demand talent.
2 min read
Nov
16

Your Culture is a Feature

At the awareness stage, high-demand candidates want specific insights that enable an informed opt-in/opt-out. Fluffy culture stuff isn’t that.
2 min read
Nov
12

Internal Creator Programs, Micro-influencers, and Content Marketing 3.0

The built-in audience, trust, and literal influence that an SME has in their industry are multiples more impactful for the business than anything their marketing teams can manufacture.
1 min read
Nov
10

Recruiters Are Their Own Only Hope

Recruiters have to become their own creators and content marketers. Because nobody is going to do it for them.
1 min read
Nov
09

Recruiter Outbound: Your Gateway to Content Marketing.

In order to move to a different future, incremental change needs to happen. That change starts with making the thing that recruiters are already doing—going outbound to candidates—better. And this happens with content, not with more technology.
2 min read
Nov
05

Recruiting Ops Might Be Your EB Secret Weapon

It’s my strong opinion that the job of employer branding at the startup stages is to unlock recruiting outcomes. Bottom line.
2 min read
Nov
04

Employee-generated Content: The Worst Content Strategy in Employer Branding

One employee posting their original thoughts, opinions, and perspectives about your industry and the work they do is worth more than an army of employees sharing lame culture videos.
2 min read