Nate is Learning
Hey. I’m Nate Guggia. Every year I talk with hundreds of Marketing, People, and Recruiting leaders. I use this newsletter to distill what I’m hearing.

Latest

Aug
04

SMEs: Your Greatest Employer Branding Asset

We can all think of an industry expert whose content we follow and the trust we associate with them. And I guarantee that most of us would love to work at their company—all because of them
1 min read
Aug
03

Why Employer Branding Doesn't Have a Meaningful Impact

If you’re searching for an employer branding job, this is your checklist for screening companies.
1 min read
Aug
02

The Secret Sauce for Marketing Your Company To Competitive Talent

Smart people want to make things with other smart people they trust. How do you build trust quickly? Show your work and show that you’re the experts in your field.
Jul
30

How B2B SaaS Can Help Modernize the Top-of-Funnel Candidate Experience

Give away as much as possible—in exchange for trust—before your buyer needs to commit.
1 min read
Jul
29

The Founding Team at Before You Apply Is Building Everyone—a New Kind of Social Network

We know from experience that diversity of thought starts by asking the right questions—questions that allow for context, and nuance, and a shared understanding.
2 min read
Jul
27

A Candidate FAQ: The Single Best Piece of Recruiting Content

This need to be perceived as something they’re not causes companies to hold back vital information early in the recruitment process—information that if left ungated could dramatically improve the way they meet and interact with talent.
1 min read
Jul
22

The Future of Employer Branding is Microbrands

Candidates want what’s relevant and relatable. And in its current state, company-level employer branding has become completely disconnected from what candidates actually care about. Evolve or become irrelevant. Create, brand, and market at the team level.
1 min read
Jul
21

Recruiting Recruiters?

On the next Employer Branding Show-and-Tell, I’m talking with Elliott Garlock — Head of Talent, and Aytan Benaderet — Chief People Officer, at Clear Street about building a talent function where the best in-house recruiters will thrive.
1 min read
Jul
16

Attention Porn and the Death of Trust

Attention doesn’t equal trust. It just means that I made you look. Trust is hard. It’s the result of making you think and consider and question and want to dive deeper—together.
1 min read
Jul
15

Employer Branding Show-and-Tell: Employer Branding That Hires Recruiters

Finding an experienced, savvy recruiter is equivalent to finding a really good enterprise sales rep. And most companies have completely neglected to put any level of effort into attracting best-in-class talent folks.
1 min read