80% execution, 20% strategy.
That’s how growth-stage startups win at employer branding.
Here’s why this works for them:
- Naturally more autonomy built into the culture. Easier approval process.
- Quick execution is already in their DNA. It plays to their strengths.
- Startup founders are more likely to fundamentally believe that building culture is a real business move. This is their superpower.
So if you’re a startup, keep it simple. You already know everything you need to know.
Run low-risk experiments to test your ideas.
Then take your learnings and reverse engineer the strategy.
Do more of what works. Leave the rest.
Small, quick wins build momentum and get everyone excited.
If you’re stuck in strategy mode, stop and execute.
The execution creates the strategy.