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Accessing the Makers: Why Companies Need To Pay Attention to the Creator Economy

The creator economy is changing the recruiting game. If you want to tap into the wealth of talent that exists beyond the resume, figure out how to take a 360 approach to recruiting.

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The creator economy is going to change the recruiting game.

E-comm, social media, and creator platforms like Substack, Patreon, and Twitch have allowed smart, ambitious people who were too often overlooked, underemployed, and shut off from opportunity to collaborate and monetize their skill and influence.

What does this mean for the future of talent acquisition?

It means that some of the best talent—the talent that recruiting software ignores because their resumes don’t fit into neat little packages—no longer needs to wait for companies to grant them access.

Because attaching their name to a company in order to make money, and more importantly, do work they love, is no longer needed.

So if you want to tap into the wealth of talent that exists beyond the resume, figure out how to take a 360 approach to recruiting.

Do this and you’ll access the makers.

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