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A Simple Process for Creating the Most Valuable Employer Branding Content

Effectively communicating practical, relevant, and relatable information while underscoring the nuances is the secret sauce of effective employer branding content.

15-second read

Companies grossly overcomplicate employer branding content.

It’s simple:

  • Why we do [X]
  • How we do [Y]
  • What to expect when [Z]

Use these three prompts when starting every content ideation.

By doing this, you will achieve what most employer branding fails to: helping a candidate decide if a conversation with a recruiter is worth their time, or not.

This isn’t about polished positioning and fluffy culture examples.

This is about communicating practical, relevant, and relatable information while underscoring the nuances.

Just pull back the curtain—on all of it.

And these simple prompts will guide you through creating dozens of low-lift, high-impact content pieces that will directly increase your top-of-the-funnel lead quality and improve recruiter efficiency.

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