One Brand, Two Markets
There’s only one brand. It’s what people believe to be true or not about your company.
Most Companies Should Ignore the Employer Branding Industry
The employer branding industry propagates blanket strategies (most of which are outdated and/or pointless) as if they’re applicable to all candidate personas across all types and stages of companies.
Content at Scale Is the New Sourcing
The teams who are consistently putting out micro-content and talking about their company, product, and industry are always reporting on what’s current.
Hacking the Comms Bureaucracy: How Smart Talent Leaders Will Save Themselves by Avoiding the PR and Marketing Gatekeepers
Companies are spending countless hours and dollars trying to discover and articulate who they are so they can position themselves with ambiguous words that fit into a safe little box. Not only is this unnecessary, but it’s useless.
Jobs as Products
Each candidate interaction is a touchpoint. Each touchpoint carries with it a value. And that value is specific to you, your org, and your intended outcome—not to the entire industry.
Demistifying Employer Branding
I can talk all day long about how to package this up and share it with the outside world, but if you don’t have a stance—or even worse, you’re too afraid to have one—then you’re just part of the pack.
The Fundamental Problem With The Recruitment Tech Industry
This example exposes the fundamental problem with the recruitment tech industry: it’s completely disconnected from the realities of the people it claims to serve.
Be a Candidate Expert: The Quickest Path to Employer Branding Success
Use content to show that you’re a candidate expert. In other words, that you can read your candidate's mind.
Hiring Marketers? Here's What They Want to Know—Before They Apply.
20-second read (+0:51 video) James Hornick and I asked marketers want information they care about most when considering a
Sourcing Talent Outside the Lines
Many companies would love to source talent that knows how to build, make, and create things—flexible, resourceful people that can figure shit out without needing their hands held. The kind of people you can throw a problem at and they figure out the shortest path to a solution.