Buy-in: Why smart people stay at your company when everything around them is constantly changing.
It’s code for trust.
- Trust in your leadership.
- Trust in your mission and vision.
- Trust in your ability to solve interesting problems.
- Trust that you will keep the lights on.
- Trust in your product.
- Trust in each other.
[10X the need for buy-in if you’re a remote company]
If you’re building a company, and thinking about talent, you need to be asking: “How do we foster buy-in?”
Spend as much time thinking about this as you do your product.
Because change is the one thing that’s certain at your company.
Some is exciting. Too much is exhausting. But it’s inevitable. And you need an anchor to keep your people from floating away.
It’s just too expensive culturally and financially to lose great talent.
Buy-in is your retention plan. And it’s worth a lot of money.
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