Talent teams –– Start thinking of content as an internal education tool that doubles as a strategic recruitment marketing play.
Create for your employees. Share with your candidates.
Do this and you’re guaranteed to nail your messaging.
- How we do [X].
- Our approach to [X].
- Our policy on [X].
- Why we’re building [X].
- Our stance on our industry.
- Our stake in the ground.
This is information that all candidates want, but what few companies give.
Document your culture. Share it.
Don’t overcomplicate this stuff.
Here are some examples. Enjoy!