1 min read

Creating Content that Achieves Multiple Outcomes

25-second read (+watch the video: 1:08)

The outcome of creating content for your employees is alignment on messaging, key initiatives, and processes.

And if done well, can position employer branding as an important contributor to business communication.

The outcome of sharing this same content with your candidates is alignment (or not) on how you think and operate as an organization––the information that candidates really care about.

Both are extremely important because:

  1. It’s common for employees to be misaligned when it comes to the core areas of messaging and initiatives.
  2. It’s even more common for candidates to be in the dark about how companies do things. And more importantly, why and how companies think about the things they do.

Creating content that touches multiple audiences and achieves a variety of goals is just plain efficient.

But underneath it all is the understanding that these audiences share common interests.

And using this as your starting point for content creation will allow you to touch internal comms, sales, marketing, and recruiting.


James Hornick and I will be discussing this Live today:

Topic: 𝗛𝗼𝘄 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝘀 𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗢𝘂𝘁𝗰𝗼𝗺𝗲𝘀

Time: 12:30 PT

Link to join