1 min read

Creating Content With Utility: Sales Edition

Post unique thoughts, opinions, and perspectives about your industry and the work you do and you will become the best employer branding your company could ever ask for.

30-second read (+1:03 watch)

If you’re an in-house sales leader looking to hire smart, like-minded salespeople, there’s a big opportunity in front of you:

We’re in desperate need of knowledge and insights on LinkedIn.

We (yes, all of us) can’t handle any more trite, overly-generalized BS coming from former in-house’rs turned indie consultants.

This is the trend:

In-house sales leader starts posting. They create a ton of value for their industry because their content has utility for other sales pros—especially those growing their careers.

The content is tactical and genuine because it's unattached to engagement outcomes.

As a result, a loyal audience is built. (This cred is invaluable from a recruiting perspective.)

Then, the in-house sales leader "leaves" their high-growth startup and ventures out on their own.

And their content quickly goes from being highly valuable to completely useless.

Why? Because they become engagement hacks. They now need to make money off of their audience with their e-books, courses, and workshops.

And this is where the opportunity lies for all of you in-house sales leaders:

Detach from outcomes and focus on helping your industry get better.

Post unique thoughts, opinions, and perspectives about your industry and the work you do and you will become the best employer branding your company could ever ask for.

This is how you can become known as the sales leader whom the best want to work with.

Wanna share with your favorite sales leader? Tag them in a comment here.