Right now, it’s Employer Branding’s job to humanize the corporate brand.
Employees need this to feel safe, connected, and related to the company they work for.
Candidates need this to feel like they are part of something that’s more than just a job––they want a Why.
And potential customers are now factoring in how companies treat their people as part of the buying process.
The next time you’re asked to prove the value of employer branding, you can say with confidence that you are humanizing your brand to:
- Help the company make more money
- Be more connected as a culture, and
- Attract the right people
That’s how you sell this thing through. Don’t overcomplicate it.