If “Join our talent community!” is code for sign up to an email list so we can send you new job updates, then just say it.
Otherwise, the cute terminology is misleading.
If you want to create an actual community of value and trust––which I hope is the ultimate goal––consistently giving without the expectation of immediate ROI is how you do it.
Content + relevant information + facilitating connection.
With the right mindset and ability to execute, it’s the ultimate brand marketing channel.
Something to think about: Being a trusted resource for your audience creates invaluable brand equity. The kind you can’t buy. It might be worth the investment ;)