(30-second read / 2:41 watch)
Freemium is a pricing model that’s been reserved for SaaS companies as a way for users to test a version of their product for free before upgrading to paid features and add-ons.
For any business with a services component, especially creative services, free would equal business suicide.
We’re disproving this theory.
Here’s a look at an early conversation where we discuss our motivations behind offering Before You Apply as a freemium model.
This is why we’re willing to take a calculated risk in order to build a business that actually helps our specific buyer succeed. (Keyword: specific).
Early on, this idea was met with criticism.
We were told that clients wouldn’t take this seriously unless they paid. And that this would be a one and done offering, with clients leaving after their free process was over.
Instead, we’re seeing that:
- Free doesn’t equal a lack of commitment from our buyers. It creates more trust.
- Free has allowed our champions to unlock employer branding budget for the first time ever at their companies.
- Free leads to clients paying us for more.
We’re proving that in a very specific industry, freemium can give incredibly smart people access to the creative work they need in order to finally execute on the ideas they believe in.