Don't get caught up in the shiny objects of employer branding before having your foundational content in place.
This will dramatically improve your candidate’s experience and directly influence your brand perception.
These basic assets can accomplish 90% of what you're hoping to achieve with employer branding.
And they are often overlooked because employer brand leaders aren’t thinking about candidates when they create things.
They’re only thinking about the company.
They’re trying to crack the employer branding code by putting out vanilla content that doesn't address the real problem––giving candidates transparent, hyper-relevant information in the simplest terms possible.
Start here: What do you wish showed up on Google when candidates research your company?
A simple Q&A FAQ doc will fundamentally change a candidate’s perception of what it's like to work at your company.
- Your process for hiring new team members.
- How you evaluate candidates.
- A cheat sheet for understanding your business.
Get back to basics.
And most importantly, start thinking about the candidate.
I cannot stress this enough––this isn’t about you, it’s about them.