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How We Leveraged a Strategic Ad Buy + Content to Source Qualified Candidates

How We Leveraged a Strategic Ad Buy + Content to Source Qualified Candidates

(20-second read)

This is an example of how we leveraged a strategic ad buy + content to source qualified candidates for three open positions.

The premise: We’re hiring at Before You Apply. And diversity of thought is a core cultural value.

Here’s the sourcing experiment we recently ran + its results:

The experiment: We purchased a prominent ad spot on The Flip Side, a daily newsletter that breaks down a single political topic from both the left and the right. TFS readers are looking for a balanced perspective.

The ad: A simple 500 word/75 character ad that drove candidates to our Before You Apply team profile which also lists our three open roles.

The results: 22 applicants across three positions with 60%+ being qualified candidates.

Here’s why this worked:

  1. Zero outbound sourcing (all marketing, no sales)
  2. Low volume, high quality (we can actually manage this)
  3. Niche demographic (we optimized for culture alignment to start, not resume or background)
  4. The ad drove to a) authentic content, that b) gave a deep look into our company and team culture, that then c) either attracted or repelled candidates.

You can view our team profile here. And be sure to check out The Flip Side. (I highly recommend subscribing.)