We each live in our own little world.
And that world creates the story that what we offer is in some way important, unique, or better.
Maybe it is. Maybe it isn’t. But that’s not the point.
The point is, your story clouds your perspective and makes you take shortcuts with assumptions.
And unless you’re having real conversations with your market–completely unattached to selling–you cannot truly understand what actually matters to them.
Needs are different. Priorities have changed.
Instead of assuming and solutioning in a time of confusion, ask great questions and listen.
You can’t just put the blinders on and think that anyone cares about your thing.
Market feedback is your only source of truth.