(20-second read / 1:30 watch)
For industries that suffer from a lack of execution, product-service hybrids are the future of solutions.
A straight product might be the best tool ever. But if the end-user can’t execute with it, it’s pointless.
And straight services take a full commitment from the client, can take a long time to implement and see results, and are expensive.
Product-service hybrids for select industries combine the best of both worlds: Scaleability plus the guidance and proven process that guarantees execution and results for the client.
It’s not easy to build this model. You need to be true experts in your industry, have dev capabilities, and the services to bring the tool to life.
It takes a unique and talented team. But pull it off, and it can be magic for your clients.
Adoption, utilization, and results are all that matter today.
And in certain industries, it’s the only way that this is going to happen.
So if you care about those things, these types of businesses are worth paying attention to.
[BTW, this is how we're thinking about Before You Apply]