(25-second read / 1:48 watch)
The recruiting traditionalists will continue to push outbound to passive candidates as the best way to start conversations.
The recruiting progressives will call for a dramatic shift to an inbound marketing approach that’s driven by content and brand.
And the recruiting realists see that the industry is changing, understand that it’s not about right or wrong, and map their actions to market behavior.
And in its current state, recruiting is a both/and, not an either/or.
So if you’re a recruiting progressive who wants to create a massive shift in the industry, you have to start by improving the current one.
Don’t stop your current activity.
Just broaden your approach.
Employer branding doesn’t mean all or nothing.
It simply means enabling your process to align with your market.
And as it stands, both content and outreach work pretty damn well.
So if you’re wondering what to do, the answer is all of it.
James Hornick and I are Live tomorrow, January 3rd, at 12 pm PST with an all-new Employer Content Show.
The topic: Employer (Micro) Branding: Why Personalization Matters