If you’re leading employer branding at a startup, you’re just as much a seller as you are a marketer.
The selling is just internal instead of external.
It’s your job to sell the value of employer branding at a 1-1 level with your CEO, Head of Operations, CFO, and individual function leaders.
Schedule one on ones with each stakeholder to:
Educate them on what employer branding actually is
Learn what matters most to them
Speak their language.
You have to communicate impact at their level in a package they will understand.
Present employer branding as a way to help them get them more of what they want.
Execute on a small project first to prove results. Scale from there.
This needs to matter at a personal level.
And taking this micro approach to selling EB allows you to align with each stakeholder and impact both individual departments and the larger business across the board.