We want simplicity, but create complexity.
When we're the creator, complex can feel smart, sophisticated, better, faster.
When we're the consumer, we want as simple as possible. We don’t have the time or the energy for complicated.
As makers of things, this is the mental tug of war we play.
Be your end-user. Create from there. Always.
Because in the end, what’s most relevant and most useable wins.