1 min read

Channels Aren't Created Equal

Create accordingly

(~30-second read)

Employer Brand champions –– get really good at telling a story in different ways.

Channels aren’t created equal. And neither are their users.

Speaking their language is a skill.

And knowing how to produce channel-specific content is an art.

Here’s a simple process:

Reverse engineer your content, starting with the channel in mind.

Work backward, thinking solely about the end-user, their preferred communication style, and the types of content the platform supports.

Then, match this with your intent:

Are you educating and positioning yourself as a thought leader? Are you trying to inspire conversation and encourage feedback? Are you generating general awareness about a topic?

Note: This also works for email.

Don’t undervalue this.

Context matters. A lot.