Newsletter

Sep
14

One Brand, Two Markets

There’s only one brand. It’s what people believe to be true or not about your company.
2 min read
Sep
09

Most Companies Should Ignore the Employer Branding Industry

The employer branding industry propagates blanket strategies (most of which are outdated and/or pointless) as if they’re applicable to all candidate personas across all types and stages of companies.
2 min read
Sep
03

Content at Scale Is the New Sourcing

The teams who are consistently putting out micro-content and talking about their company, product, and industry are always reporting on what’s current.
1 min read
Sep
01

Hacking the Comms Bureaucracy: How Smart Talent Leaders Will Save Themselves by Avoiding the PR and Marketing Gatekeepers

Companies are spending countless hours and dollars trying to discover and articulate who they are so they can position themselves with ambiguous words that fit into a safe little box. Not only is this unnecessary, but it’s useless.
1 min read
Aug
31

Jobs as Products

Each candidate interaction is a touchpoint. Each touchpoint carries with it a value. And that value is specific to you, your org, and your intended outcome—not to the entire industry.
1 min read
Aug
27

Demistifying Employer Branding

I can talk all day long about how to package this up and share it with the outside world, but if you don’t have a stance—or even worse, you’re too afraid to have one—then you’re just part of the pack.
1 min read
Aug
25

The Fundamental Problem With The Recruitment Tech Industry

This example exposes the fundamental problem with the recruitment tech industry: it’s completely disconnected from the realities of the people it claims to serve.
2 min read
Aug
24

Be a Candidate Expert: The Quickest Path to Employer Branding Success

Use content to show that you’re a candidate expert. In other words, that you can read your candidate's mind.
2 min read
Aug
18

Sourcing Talent Outside the Lines

Many companies would love to source talent that knows how to build, make, and create things—flexible, resourceful people that can figure shit out without needing their hands held. The kind of people you can throw a problem at and they figure out the shortest path to a solution.
2 min read
Aug
16

Solve the Top of the Recruiting Funnel First

Look at what drives your top of the funnel right now. Make that better. For most of you, that’s making outbound to passive candidates easier, faster, smarter, more candidate-focused.
2 min read