30-second read (+watch the video: 2:00)
If you want to take the guesswork out of your Employer Branding, talking to candidates is how you create the things that your audience cares about.
This UX research will tell you:
- How they want to discover new opportunities.
- Where they want to discover them.
- What information they need before they apply.
Then reverse engineer your content to match––JD’s included.
It can be that simple. You just have to ask.
Reach out to candidates who fit your personas and see if they’d be willing to help you with market research as a way to improve the overall CX in your industry. Have a call and ask them questions based on the prompts above.
*Alternatively, you can use a form to gather feedback.
This will allow you to:
- Create the informational assets that matter to your audience.
- Meet your audience where and how they want to be met.
There’s no guessing or assuming. There’s no creating through the company filter.
This is 100% candidate-focused based on real data.
Bonus: Take your research methodology + findings and turn them into an article (or deck). Share this with your industry and position yourselves as thought leaders who care.
And PR, Marketing, TA, and Employer Branding will all benefit.
Hope this helps :)
P.S. Here’s the UX research methodology and findings that we've used with real candidates on the market as a way to find out what information they want before they apply.