If you’re hiring engineers and skilled salespeople, a great product is your best recruiting tool.
And for smart candidates, this is more important than your culture, your perks, or even your comp.
Because the product is their gateway to growth––professionally and financially.
It enables everything.
It’s no coincidence that the best employer brands are also building things that really matter.
Btw, this is also your number one retention tool.
P.S. If you’re building something that matters, but nobody knows who you are, you just have an awareness problem. Think like a marketer, execute like an agency. It’s content at scale. Go!