One of the biggest challenges that in-house recruiting teams will face is how to appeal to a new generation of workers who want more out of work than just a paycheck.
Traditional strategies will become less effective, making it increasingly more difficult to attract younger talent.
Blasting jobs across job boards, generalized cold email campaigns, and sending InMails on a platform that they view as the place where their parents hang out isn’t going to work.
These generations spend all of their time on apps that emphasize more connection, more authenticity, more humanness. Their expectations for job search aren't any different.
If you’re a Talent leader, you need to be thinking about cracking the code on the following:
- How to turn your employees into content creators: Younger generations trust people, not companies.
- How to turn your employees into talent partners: Trust + the added boost of peer-to-peer influence.
- How to give candidates a look inside before opting-in: Content about how you do, build, make, and create things is table stakes.
- Designing a recruitment process with more connection, not less.
These are the solutions. More technology isn’t.
You have to do the work.
Join the conversation on LinkedIn here.
Related: Tomorrow, James Hornick and I are going Live with an all-new Employer Content Show to talk about what marketers want to know when considering new opportunities.
Topic: What Candidates Want to Know — Marketing Edition
When: Wednesday, June 9th at 12 pm PT via LinkedIn Live