Let’s not confuse things here. For startups, employer branding is about lead gen.
Pure and simple.
Its purpose is to help the recruiting team have better conversations with the right people so employees can have the best possible teammates.
So, if you’re leading employer branding at a fast-growing startup, there are a lot of things that you can measure to prove ROI.
But when you look at the tangible impact on the business, new hires are the equivalent of marketing’s revenue.
Clicks, impressions, and engagement metrics might feel productive.
But conversions = results.
This is the only way your people get to work with other great people.
Measure what matters. Not what makes you feel good.