15-second read (+1:09 video)
The secret sauce for marketing your company to competitive talent is saying it without saying it.
"Here's why you should work for us" isn't compelling. Frankly, nobody cares. That message is played out. It has been for a long time.
Documenting the work you're doing + having unique thoughts, opinions, and perspectives on your industry is actually interesting.
Smart people want to make things with other smart people they trust.
How do you build trust quickly? Show your work and show that you’re the experts in your field.
It’s not “what”.
It’s not “why”.
It’s “how-you-do” content that wins.
That’s what you market to the outside world.