The pre-pandemic conversations with high-growth startups went mostly like this:
“We need to start creating employer branding content because we just raised a round, have massive hiring goals, are competing for the same talent as every other tech company, and engineers and experienced salespeople don’t know who we are.”
Fast forward two months and the current conversations are going like this:
“We want to create content that inspires a more connected culture.”
Even with companies that are still hiring at a normal scale.
Cultural connection is the unsung hero of employer branding content.
Now is your time to double down on internal storytelling.
Oh, and BTW, these stories are also great for attracting candidates and customers ;)