Employer brand champions ––
Stop only talking to employees. Start talking to candidates.
Stop creating content off of assumptions. Start creating content off of feedback.
Do this and everything will change.
Start with the candidate in mind with every piece of content you create and you will always be candidate-focused.
Lose sight of this and you’ll just keep giving candidates more of the same BS that you want them to see, and not any of the information they actually want to know.
This isn’t about you. This is only about them.