Departments almost always work cross-functionally on projects.
Marketing works with the product team, demand gen, and sales ops when launching a new product.
Front-end engineers, back-end engineers, QA, and dev-ops work together when building out a new feature.
Why doesn’t this happen with employer branding?
In most cases, its because the company––more specifically the individual departments within the company––don’t know the value of employer branding.
They are simply in the dark.
Want to work more cross-functionally on your employer branding initiatives?
Start educating your company on why this stuff is valuable.
Connect the dots, speak their language, and tie this to their departmental goals.
That’s how you turn the lights on.