1 min read

Why Persona-Based Content is Worth the Effort

10-second read (+watch the video: 1:19)

We spend our days with our team, not our company.

Your engineering culture is different from your sales culture which is different from your marketing culture.

And this uniqueness is a big reason why people will leave their company to join yours. It’s that important.

If you care about relevance and relatability, you need to be creating content at this level.


Examples: