1 min read

Your Sexy Brand Won't Close Candidates

You win on different.

(15-second read)

I used to think that a great product or a well-known brand was enough to close top tier talent.

I was wrong.

And if your senior leadership thinks that your brand recognition or sexy product is all your recruiting team needs, they’re wrong too.

Reality check: The best engineers and sales reps don’t need your job. They have too many options.

And let’s be honest, on the surface, you’re SaaS company looks more or less the same as your competitors.

Your brand might make it easier to have conversations with the best people. But that’s not what’s going to close them.

Let go of your ego, come back to reality, and win on different.

That’s your talent acquisition strategy.